LED screen colossal adjustments name to Prismview, touts Samsung merger - The Herald Journal

YESCO, the Logan-based LED screen manufacturing enterprise, modified its name to Prismview, A Samsung Electronics business, a 12 months after its merger with the big-identify communications electronics enterprise.

company officials spoke of in a information release the rebranding of YESCO to Prismview will "superior align Prismview's id" with Samsung Electronics company. The building comes essentially a year after YESCO introduced it turned into bought by means of Samsung Electronics business, and on account that that point the company's Logan place at 1651 N.1000 West made massive adjustments.

"I think it's best natural then that a brand new brand would better talk this clean beginning," noted Ryan young, Prismview's vice president of income.

considering the merger in 2015, Prismview has overhauled its manufacturing facility on a thousand West, expanded its team of workers by using 10 p.c by means of bringing in members in Samsung's research and building team to work on the Logan plant and viewed its foreign earnings increase by more than 75 percent.

"Samsung's sizeable materials have introduced to our existing abilities, and have located Prismview to turn into the area leader in LED digital signage," Prismview CEO John Williams talked about in a information free up.

different refined however critical alterations are taking region in the new company, younger referred to. for example, YESCO's scheme was developed around the colour pink; Samsung's color is blue, "so some of these subtle adjustments are all as a way to better align with Samsung," young talked about. The YESCO signal on the one thousand West building became taken down this week, and the new Prismview sign should be put in subsequent week.

asked about the name "Prismview," young observed it became already a registered trademark and in the past used as the name for a set of utility the business provided to handle its displays. Prismview uses a purple, green and blue pixel in a triangular array to create "actually billions of distinct shades on its shows."

"eventually, Samsung appreciated the name and the thought," young stated. "I feel we're going to put lots of supplies into building the company, and aiding the company is going to be supported by Samsung, too. I feel we see Prismview as an opportunity to construct a new, a very gigantic brand for LED displays."

Stephen Choi, head of company building for Samsung Electronics, referred to the rebranding is "basically within the appropriate step towards setting up YESCO into anything of their own entity and company id."

"We wanted to keep the heritage the YESCO Electronics had with the YESCO signal business however on the identical time stability the acquisition," Choi talked about. "As a part of the Samsung Electronics family, they are in a position to leverage the manufacturer, the best and all the good things that Samsung's brings to items. … they are capable of reach shoppers they have been now not capable of attain prior to now."

Samsung become already within the business of constructing indoor LED displays; now it is going to make out of doors shows with Prismview's talents, Choi talked about.

"(The merger of Prismview and Samsung Electronics enterprise) is going to supply customers the skill as single supply for each indoor and out of doors reveal needs. We suppose that's an outstanding possibility to develop drastically," Choi said. "We are now at a degree where we are able to fully fulfill valued clientele' reveal wants each inner and outside, so it's been very effective now not handiest from the consumer's standpoint but also within the Samsung family. we can fulfill a want for a consumer's wants in the marketplace."

beneath the former YESCO identify earlier than the Samsung merger, the enterprise produced outside LED displays in locations all over the U.S. and around the globe, from Las Vegas to London.

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