Eight on-the-go brand activations from 2014 - event journal

#O2SamsungSleigh

Electronics manufacturers Samsung and O2 teamed up with company Undercurrent for a two-week experiential bus tour, beginning in November. travelling seven destinations consist of Essex, Manchester and Birmingham, the #O2SamsungSleigh showcased Samsung's latest mobiles, pills and wearables, in addition to offers accessible in O2 stores.

The event became complemented by a couple of activities, together with performances from a Christmas choir, Christmas card-making sessions, and a photobooth with festive props.

Oasis's Bessie The Bus

November also saw fashion retailer Oasis kick-start its 12 month activation Bessie The Bus, a retro transformed library became pop-up store. enthusiasts of the brand have been inspired to use Twitter to vote where the vehicle stops.

Kitted out with retro kitchen interiors akin to a cooker, kettle and working fridge, the shiny pink bus has been designed to showcase and sell Oasis' newest items at locations where it does not at present have a retail presence. It also comprises shows of a variety of add-ons and rails of able-to-wear gadgets.

Giffgaff's #Mopchop barber store

mobile network Giffgaff partnered with company PrettyGreen to create a 'contract-cutting' touring barber shop in October. The activation brought on board three young hairdressers from the overall Barber Academy to reduce hair at universities across the country.

Decked out with rustic wood décor and finished with a classic barbershop pole, #Mopchop visited Edinburgh, Newcastle, Leeds, Manchester, Nottingham, Birmingham, Bristol, Cardiff, Brighton and London.

break automobiles' motor-powered deckchair

visible arts studio Rewind FX developed what it claimed to be the realm's first computerized solar lounger for vehicle employ brand break vehicles in July. The most reliable Deck Chair supplied a mobile sunbathing space for 2 people, while a GPS tracker directed the on-board parasol to follow the stream of the solar.

The introduction additionally featured solar cream, drinks, ebook holders, a stereo equipment, a refrigerated slushy laptop and constructed-in sandpit. After a launch in Brighton, the deckchair went on to tour the uk over the summer season.

Hasbro's Transformers journey

Toy brand Hasbro tasked experiential company i2i marketing with co-ordinating a UK-extensive roadshow in June to advertise its new line of Transformer toys. Centring on a seven-metre branded trailer, supplied by means of mobile Technik, the journey allowed consumers to engage with its new items.

A bespoke digital adventure that utilised Kinect expertise became additionally included within the recreation. It allowed company to develop into both Optimus top or Dinobot Grimlock and tackle a challenge to look how again and again they might seriously change their robot towards the clock.

Heineken's famous person Cabs

As a part of the beer company's 'Open your metropolis' crusade, Heineken labored with agency RPM to launch its celebrity Cabs event collection in London. The event, in order to run unless January, facets a fleet of branded black cabs that transport visitors across the capital to 30 bars affiliated with the lager.

contributors can fill of their details and placement on the adventure's web app for an opportunity to win a free pressure. The green taxi drops winners at a participating venue throughout town, along with a map of the encircling enviornment to discover. They could be welcomed by using a number, served a Heineken and guided throughout the bar.

The Economist's Manchester trike crusade

company magazine The Economist created quite a number guerrilla advertising hobbies in Manchester in April that includes a branded cellular trike driven via brand ambassadors.

The crew allotted coffee and tea to commuters in the morning and at lunchtime, taking the chance to speak to them concerning the e-book. It also captured facts from its viewers and signed up subscribers using pills on-website.

7up's yarn-bombed bus

PepsiCo's delicate drink manufacturer 7up took over a London Routemaster bus to advertise its new 'Free' product. The stunt featured the work of city knitter Magda Sayeg and her group of 12, who knitted enough wool sample to cover the bus from right to backside.

The bus travelled around the capital for one day in November, dishing out samples to consumers.

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