If somebody asks you the properly two manufacturers of cell phones in India, it's secure to identify Samsung and Apple, and on account that these two lead the world's 2nd greatest smartphone market, or not it's no bet that they've severe competition between themselves.This competition is all set to additional intensify, as a result of reports suggest that Samsung is planning to spend a record sum on merchandising its new flagship Galaxy S7 and S7 part cellphones. for sure, Apple is busy drawing up a counter-strategy.
additionally read: huge, beautiful photographs of the brand new Samsung Galaxy S7
Samsung may also reportedly invest about Rs one hundred crore on advertising its latest smartphones, with a view to see the light of the day in India round March eight. The expenditures of these handsets are stored close to Apple's iPhone 6s models.
additionally examine: Samsung to provide 5 million Galaxy S7 smartphones in first part
consequently, Apple is for the reason that extra buyer promotion and cutting back the fees of some of its fashions. This has took place despite the experiences that Apple become pondering of launching stores in India and never offering any discounts on products till then. For this, it has lined up a counter-advertising and marketing finances of Rs 30-forty crore, some executives informed ET.
not best this, the mounting recognition of Samsung Galaxy A5 and A7 has additionally put Apple in an introspective temper, resulting in its need to think of a method to tackle the competition from Samsung.
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