Kantar: Apple leads US smartphone race, Samsung tops EU5 - GSMArena.com

Apple is probably the most favorite smartphone manufacturer within the u.s. followed by Samsung and Motorola, in accordance with a new report from market analysis firm Kantar Worldpanel.

however, in Europe's large five international locations (EU5) - France, Germany, Spain, Italy, and the united kingdom - Samsung leads the race, followed by using Apple and Sony. The iPhone maker is additionally probably the most favored choice within the urban China location, followed by Huawei and Samsung.

The report notes that around forty six% of the overall smartphone clients in the US are presently planning to upgrade their smartphone over the next 365 days. That figure is forty eight% in EU5 and 28% in city China.

"within the US, 40% of consumers planning to trade their equipment select Apple, and another 35% decide upon Samsung. Then, there is a big gap before we get to Motorola (6% alternative) and LG (5%). in the EU5, the management position amongst favourite manufacturers is reversed, with Samsung at 37% and Apple at 29%," referred to Carolina Milanesi, chief of research at Kantar Worldpanel.

The report additionally says that the excessive-end smartphone market has saturated in regions like the US and EU5, and going forward, groups will have to convince die-difficult characteristic mobilephone users that they need a smartphone in addition to persuade existing smartphone owners that they need the "next huge factor."

presently, in the US, cell phone penetration has crossed the 90% mark, and of these, sixty five% are smartphone clients, the record notes.

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