Samsung Galaxy S7 overview: Head of the Smartphone category

March eight, 2016 9:05 a.m. ET

Samsung SSNHZ 0.00 % is that a little bit awkward boy who's been learning very difficult in college. The Galaxy S7, which arrives in stores this week, is his first solid A.

Yep, Samsung simply moved to the top of the smartphone classification.

Would you be disenchanted by means of purchasing a special mobilephone? doubtless no longer. There are a lot of phones that ranking essentially as excessive, many for lots of under the $680 the Galaxy S7 can cost with out a contract. Some might be sexier or eke out a bit more battery lifestyles.

but after years of manufacturing B+ telephones, Samsung's now the one I'd want to captain my mathlete squad. The Galaxy S7 and greater S7 edge have a camera that beat the iPhone 6s Plus in each low-easy circumstance I've demonstrated. Its display is a stunner, packing in more than three times as many pixels because the iPhone 6s. And its blazing speedy processor is well-proper for the new world of virtual reality.

Samsung earns extra credit for calling out one of the most baloney that makes smartphones worrying and expensive. in its place of gouging you for developed-in storage, the Galaxy S7 lets you add your own. And if it takes a swan dive into the lavatory, it'll live to inform the story due to the addition of water resistance.

My difficulty: Samsung may additionally have aced this year's verify—but best via memorizing final 12 months's look at e-book. That underwater trick? Samsung is just bringing returned a feature from the Galaxy S5. There's no versatile USB class-C port or force-delicate monitor like Apple's 3D touch. There's nothing magnificent like the two cameras LG put on the again of its new G5. that you would be able to't even expect clean Android updates: Samsung takes months to bring the capabilities that Google introduces every yr.

you're going to get a free (and marvelous) equipment VR headset for those who buy a Galaxy S7, however the mobilephone itself doesn't point toward the future. The Galaxy S7 is every thing you want in a smartphone—however nothing you didn't recognize you wanted.

I felt that method from the moment I first held the Galaxy S7. we all wish to see and do extra on our telephones, but our arms aren't getting any further accommodating. The Galaxy S7 has rounded edges that make its 5.1-inch display believe somewhat smaller than final year's S6, and is basically as narrow because the iPhone 6s with a four.7-inch display.

For $a hundred more, the Galaxy S7 aspect has a 5.5-inch monitor with curved glass that slopes down on both sides. name it phablet lite: The edge is slimmer and lighter than a 5.5-inch iPhone 6s Plus. The curved a part of the reveal additionally comes with its own controls, which which you can use to access apps, people or information with one swipe.

It's clear Samsung become brutal in its self-assessment of previous Galaxy design failings. many of us became up our noses on the Galaxy S4 and S5's plasticky conclude and clumsy design. This 12 months's mannequin consists of over the Apple-esque glass and metallic makeover from the Galaxy S6, and smooths down edges even extra. The camera bulge that marred the bottom of the Galaxy S6 has been tailored all the way down to only a hair.

Samsung's design reckoning includes reviving a number of in reality beneficial points it had killed off too soon. I tripled my Galaxy S7's 32GB constructed-in storage with the aid of adding an $18 sixty four GB MicroSD card within the SIM tray. shame on Apple (and, up to now, Samsung) for charging $one hundred to up storage to 64GB. and i'm also completely satisfied Samsung introduced lower back water resistance—up to 5 ft of water for half-hour—devoid of requiring a special USB plug.

The Galaxy S7's digicam is what wowed me most. The rationale we take blurry pictures of city lights and people in dim eating places is that telephones' tiny sensors have a hard time seeing at nighttime. The Galaxy S7's new 12-megapixel digital camera is reduce decision than the Galaxy S6's camera, however that's a valuable trade-off, as a result of each pixel can now capture ninety five% extra light.

I could really see it when I hiked at sunset to my favorite hilltop overlooking San Francisco, armed with the Galaxy S7 and a stack of alternative smartphones. The S7 become able to focus and snap instantly (illustration right here), whereas the iPhone 6s Plus—with Apple's highest quality digital camera—saved struggling to locate its spot (example here). across dozens of shootouts, the Galaxy S7 photos and video had a much greater attractive dynamic range, pulling out element in places the iPhone just left darkish, without blowing out the highlights. absolute confidence, I'd quite lift around the Galaxy S7 camera than some other.

We choose facets within the Android vs. Apple divide in keeping with how smartly all our stuff plays collectively—and the way elaborate it might be to swap. however cluttered, confusing application is not any longer Samsung's Achilles' heel. The Galaxy S7's version of the potent Android 6.0 Marshmallow is the cleanest Android version I've considered Samsung offer. There's now just one web browser (Chrome), and Samsung additionally kept many features of Google's dependent design.

right here's something I not ever concept I'd say: I basically like some of Samsung's newest apps. Samsung+ presents assist and a self-diagnostic device for problems with your mobilephone. And Samsung Pay allows you to use your mobile as a credit card at registers Apple Pay can't, including historical-timey card swipe machines. (It's nevertheless as much as you to persuade many store clerks that yes, this definitely will work.)

The Galaxy S7's most mediocre quality is its battery. In my lab stress verify, which cycles via a collection of internet sites at uniform reveal brightness, the Galaxy S7 lasted over seven hours, about forty minutes short of the iPhone 6s. At 8½ hours, the Galaxy S7 area most effective a bit of underperformed the iPhone 6s Plus.

There's some science at the back of this. The Galaxy S7's new battery has 75% extra potential than the one in the iPhone 6s—it's even bigger than the one in last year's Galaxy S6. but it has to power a a lot higher-decision screen.

The Galaxy S7 compensates with vigour-saving smarts. Its new at all times-on monitor—which shows the time and basic indicators—looks like it might be a big drain. however the cell's Amoled screen best has to energy the pixels that you would be able to see. Samsung says this is more effective than firing up the complete screen simply to investigate the time each 20 minutes.

In commonplace use, the Galaxy S7 makes it in the course of the day, however just barely. And despite the fact the battery can't be removed like past Samsung telephones, it is highly short to charge. With Samsung's covered plug, you'll go from 0 to 100 in beneath 90 minutes, about an hour faster than an iPhone 6s. (it may possibly also charge wirelessly, but that requires additional equipment.)

The Galaxy S7 refined facets that depend to turn into the top-quality smartphone which you could buy. That's a giant feat. but a question haunts Samsung: In an international with lots of high-quality smartphones, what justifies the cost premium?

Samsung's novel ideas for phones have had many goofy turns over the years—bear in mind head-based mostly fingers-free scrolling? but don't forget, Samsung's early adoption of the phablet additionally described the tremendous dimension of every phone sold today, despite Apple's resistance.

Samsung bought out in entrance of the virtual reality race with the gear VR. The Galaxy S7 should have given us an even bigger dose of the longer term, too.

Write to Geoffrey A. Fowler at Geoffrey.Fowler@wsj.com or on Twitter @geoffreyfowler.

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